Many of our clients need brand strategy and development; we help our clients focus on their message.
Position your services and develop the look and feel of your business to ensure you can successfully achieve your goals. A strong brand must be clearly communicated before you can create a website.
Strategy & Positioning
Clearly communicate what you do.
If you struggle to identify a target market and reach them, or need to expand your service offerings to better serve clients, you need a refined brand strategy and positioning. Your positioning delineates what you do and for whom; a strategy illustrates how you will differentiate your services in the marketplace. A marketing consultant can help you position yourself properly. Many business owners make the mistake of making up a name for what they do. If you want to attract prospects, you have to fit yourself into a known profession and communicate what makes you special.
If you don’t have a logo, then you need one developed. If your logo doesn’t reflect the quality of your work, you need a redesign. Your logo is the face of your small business. It is the first impression everyone judges you by. It will either say you’re an expert who is worth the prices you charge, or it will say your an amateur who doesn’t care what you look like and is not worth the time.
Avoid the generic.
Once your logo is designed, a color palette and complimentary graphics are designed to direct the look and feel of all your marketing materials. Design elements make yo look professional and polished not generic; they consist of the aesthetic translation of your positioning, such as rotating banners, decorative graphics, icons, and background images. These elements can be used on a website and in print.